A client needed to reach a very niche audience—individuals who had completed IT courses but hadn’t yet found a job. Using MarketOwl’s AI LeadGen Manager, they achieved 37 SQLs and an SQL cost of only $8.10.
The client’s product was tailored specifically for recent IT graduates still job-seeking. Traditional ad targeting was too broad, and manual outreach would have been too time-consuming. They needed precise prospecting and highly personalized messaging to engage this hard-to-reach audience.
MarketOwl’s AI LeadGen Manager automated the entire cold outreach process:
✅ Smart Prospecting: Identified LinkedIn profiles of job-seeking IT graduates.
✅ Multi-Channel Outreach: Combined email + LinkedIn messaging for maximum engagement.
✅ Personalized Messaging: AI crafted hyper-relevant messages based on the recipient’s IT training background.
✅ Automated Email Infrastructure: Dedicated domains and inbox warm-up ensured high deliverability.
With a $200 product price, the client achieved positive ROI in the first month, immediately covering acquisition costs with new paying users.
This approach works for B2C or B2B businesses selling high-ticket products to individual buyers. If your unit economics allow an $8 SQL cost, MarketOwl can help scale outreach while keeping costs low.