How to Set Up Your AI LeadGen Manager with MarketOwl

The AI LeadGen Manager from MarketOwl can revolutionize your B2B lead generation efforts by reaching out to up to 500 leads per month per target segment. With an expected SQL cost ranging from $20 to $60, this is an excellent value for small B2B businesses. Here’s how to set it up:

Step-by-Step Setup Guide

1. Create Your Marketing Strategy:

   • Begin by creating a detailed marketing strategy for your product within MarketOwl.
   
   

2. Verify Target Audience Segments:

   • MarketOwl will suggest three target audience (TA) segments. Review and confirm these segments using the "Edit details" button to ensure accuracy, as these parameters are crucial for finding the right leads.
     

3. Navigate to AI LeadGen Manager:

   • Go to the AI LeadGen Manager tab within your strategy.
     

4. Set Up Your Campaign:

   • Choose the segment you want to start with and click “Set Up Campaign” next to it.
     

5. Fill Out Required Fields:

   • Meeting Link: Enter the link for scheduling meetings.
   • Email Address: Provide an email for redirecting replies.
   • USP and Pains: Generate providing your website URL (specified to promoted product page) or manually add your unique selling propositions (USP) and the pains your product addresses.
   • Your Name: Confirm your name.
   • Job Title and Company: Enter your job title and company name.
   • LinkedIn Profile Link: Provide the link to your LinkedIn profile.

   IMPORTANT: Email Campaign Infrastructure:

   • MarketOwl will create a mailing infrastructure with similar domains and multiple email addresses, initially warming them up to avoid bans.
   • For compelling messages, define the customer's pains and your product’s USP manually or by providing a website link for MarketOwl to extract this information.
     
     

6. Set Up LinkedIn Outreach:

   • Enter the login credentials of the LinkedIn account from which MarketOwl will send invites and messages. Ensure the login location matches your usual login to avoid bans.

7. Messages Creation:

   • MarketOwl will craft email and LinkedIn message templates based on the USP and pains. Email messages will be hyper-personalized, while LinkedIn messages will follow a standard template. Avoid excessive edits to maintain performance.
     

8. Backend Campaign Setup:

   • MarketOwl will set up the campaign and warm up new email accounts. This process takes approximately two weeks, after which the email and LinkedIn outreach will begin.

9. Monitor Responses:

• Email: Check your inbox for responses and engage with interested leads.
• LinkedIn: Monitor your LinkedIn messages for unread responses and engage with interested leads.

Conclusion

The first month of the subscription lasts six weeks to accommodate setup time, with subsequent periods lasting one month. Outreach results improve over time, so continue launching new campaigns for different target segments to sustain and grow your business.

Start your journey with MarketOwl’s AI LeadGen Manager today and see how effortlessly you can transform your lead generation efforts.